{"id":27159,"date":"2025-12-31T15:29:00","date_gmt":"2025-12-31T15:29:00","guid":{"rendered":"https:\/\/www.forestwise.pt\/?p=27159"},"modified":"2026-02-06T18:30:08","modified_gmt":"2026-02-06T18:30:08","slug":"national-media-campaign-promotes-the-rn21-integrated-project","status":"publish","type":"post","link":"https:\/\/www.forestwise.pt\/en\/national-media-campaign-promotes-the-rn21-integrated-project\/","title":{"rendered":"National media campaign promotes the RN21 Integrated Project"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"27159\" class=\"elementor elementor-27159\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-232aed76 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"232aed76\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-61048093\" data-id=\"61048093\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-12369c78 elementor-widget elementor-widget-text-editor\" data-id=\"12369c78\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>With the aim of raising awareness about the strategic importance of Natural Resin and reinforcing the visibility of the RN21 Integrated Project, CoLAB ForestWISE launched a national multimedia communication campaign running from October 2025 to March 2026. This initiative aimed to enhance public recognition of the project&#8217;s results and highlight RN21\u2019s contribution to the sustainable valorisation of pine forests and rural territories.<\/p><p>The campaign was disseminated through a wide range of national and local media channels, including mainstream press (such as Observador and Vis\u00e3o), specialised outlets (Revista Agrotec, Greensavers and Sustent\u00e1vel), national radio stations (Renascen\u00e7a and TSF), and an extended network of local radio stations across the country. Additionally, the campaign had strong visibility through outdoor advertising, with billboard placements (mupis) in Lisbon and Porto.<\/p><p>Public engagement was further amplified by the involvement of <a href=\"https:\/\/www.instagram.com\/reel\/DSGL_u8CuQw\/?igsh=MWFuMjl1Znk0azgxMg==\" target=\"_blank\" rel=\"noopener\">Jo\u00e3o Manzarra<\/a>, who joined the campaign by sharing a promotional video on his Instagram page, helping to broaden the message\u2019s reach to a wider audience.<\/p><p>This action is part of RN21&#8217;s broader communication strategy, which seeks to elevate the recognition of Natural Resin as a strategic resource with the potential to regain a central role in the Portuguese economy \u2014 combining industrial innovation, forest valorisation, and territorial development. Bridging tradition and science, forestry and industry, Natural Resin stands out as a key asset for a more sustainable, inclusive, and community-connected bioeconomy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-d0c299e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d0c299e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-e89c2fa\" data-id=\"e89c2fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>With the aim of raising awareness about the strategic importance of Natural Resin and reinforcing the visibility of the RN21 Integrated Project, CoLAB ForestWISE launched a national multimedia communication campaign running from October 2025 to March 2026. This initiative aimed to enhance public recognition of the project&#8217;s results and highlight RN21\u2019s contribution to the sustainable [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":27166,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[38],"tags":[],"class_list":["post-27159","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-press-releases-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>National media campaign promotes the RN21 Integrated Project - ForestWISE<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.forestwise.pt\/en\/national-media-campaign-promotes-the-rn21-integrated-project\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"National media campaign promotes the RN21 Integrated Project - ForestWISE\" \/>\n<meta property=\"og:description\" content=\"With the aim of raising awareness about the strategic importance of Natural Resin and reinforcing the visibility of the RN21 Integrated Project, CoLAB ForestWISE launched a national multimedia communication campaign running from October 2025 to March 2026. 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